Assembly Talent
Categories
Recruitment / Retail
Client
Assembly Talent
Project
Brand Identity, Website, Social & Publication
Services
Branding Art & Design Direction Web Design Social UX Toolkit
Year
2024
Since launching as Assembly HR in 2020, the business had evolved significantly. Its focus had shifted from HR into specialist recruitment, and its audience had moved from tech towards fashion, beauty, retail and lifestyle.
The existing brand no longer resonated with the calibre of businesses Assembly was engaging with. A new name and more refined identity were needed to reflect its specialist offering, evolving audience and growing position within the industries it serves.
A brand built for what’s next.
Other Asset developed the new Assembly Talent brand from the ground up, beginning with a revised name that better reflected the business’s specialist recruitment focus and the talent and brands it brings together.
The visual identity was repositioned to feel more at home within the fashion, beauty, retail and lifestyle sectors in which Assembly Talent operates. A premium, fashion-centric identity balances credibility with personality, creating a brand that feels relevant to the industries and audiences it serves.
The identity was then extended across the website, creating a cohesive digital presence that clearly communicates the business, its offering and specialist expertise.
The new Assembly Talent identity better reflects the business it has become, firmly cementing its position as a recruiter of choice across the fashion, beauty, retail and lifestyle sectors. The reimagined brand has kickstarted a new level of momentum for the business, attracting leading brands including MECCA, Aesop and Scanlan Theodore, alongside new candidates and business opportunities.
Assembly Talent
Categories
Recruitment / Retail
Client
Assembly Talent
Project
Brand Identity, Website, Social & Publication
Services
Branding Art & Design Direction Web Design Social UX Toolkit
Year
2024
Since launching as Assembly HR in 2020, the business had evolved significantly. Its focus had shifted from HR into specialist recruitment, and its audience had moved from tech towards fashion, beauty, retail and lifestyle.
The existing brand no longer resonated with the calibre of businesses Assembly was engaging with. A new name and more refined identity were needed to reflect its specialist offering, evolving audience and growing position within the industries it serves.
A brand built for what’s next.
Content
Other Asset developed the new Assembly Talent brand from the ground up, beginning with a revised name that better reflected the business’s specialist recruitment focus and the talent and brands it brings together.
Content
The visual identity was repositioned to feel more at home within the fashion, beauty, retail and lifestyle sectors in which Assembly Talent operates. A premium, fashion-centric identity balances credibility with personality, creating a brand that feels relevant to the industries and audiences it serves.
The identity was then extended across the website, creating a cohesive digital presence that clearly communicates the business, its offering and specialist expertise.
The new Assembly Talent identity better reflects the business it has become, firmly cementing its position as a recruiter of choice across the fashion, beauty, retail and lifestyle sectors. The reimagined brand has kickstarted a new level of momentum for the business, attracting leading brands including MECCA, Aesop and Scanlan Theodore, alongside new candidates and business opportunities.
Content
Content
Assembly Talent
Categories
Recruitment / Retail
Client
Assembly Talent
Project
Brand Identity, Website, Social & Publication
Services
Branding Art & Design Direction Web Design Social UX Toolkit
Year
2024
Since launching as Assembly HR in 2020, the business had evolved significantly. Its focus had shifted from HR into specialist recruitment, and its audience had moved from tech towards fashion, beauty, retail and lifestyle.
The existing brand no longer resonated with the calibre of businesses Assembly was engaging with. A new name and more refined identity were needed to reflect its specialist offering, evolving audience and growing position within the industries it serves.
A brand built for what’s next.
Content
Other Asset developed the new Assembly Talent brand from the ground up, beginning with a revised name that better reflected the business’s specialist recruitment focus and the talent and brands it brings together.
Content
The visual identity was repositioned to feel more at home within the fashion, beauty, retail and lifestyle sectors in which Assembly Talent operates. A premium, fashion-centric identity balances credibility with personality, creating a brand that feels relevant to the industries and audiences it serves.
The identity was then extended across the website, creating a cohesive digital presence that clearly communicates the business, its offering and specialist expertise.
The new Assembly Talent identity better reflects the business it has become, firmly cementing its position as a recruiter of choice across the fashion, beauty, retail and lifestyle sectors. The reimagined brand has kickstarted a new level of momentum for the business, attracting leading brands including MECCA, Aesop and Scanlan Theodore, alongside new candidates and business opportunities.
Content
Content
Content