Doctor Shammi
Categories
Beauty
Client
Doctor Shammi
Project
Brand Identity, Website & Brand Book
Services
Branding Web Design Packaging
Year
2025
Doctor Shammi had built a strong reputation for her dermatological expertise, alongside a growing presence in the beauty and aesthetics space. As her beauty offering continued to grow, the brand needed to translate that clinical credibility into a more aspirational and premium identity. With a future product range in development, it also required a distinctive visual language that could extend across packaging, digital and advertising, while maintaining the trust and credibility of its scientific foundation.
Powered by Dermatology.
Built around a bold and assured brandmark, the new identity reflects the precision and structure behind the product formulations. The brand is brought to life through an unexpected palette of rich burgundy, chocolate and pale mushroom pink, creating a sophisticated interplay between clinical precision and contemporary beauty.
A comprehensive brand book provides the foundation for a clear and cohesive system across every touchpoint. The new direction has also been extended into the website and packaging, with the product range launching later in 2026, alongside art direction for the upcoming campaign launch.
The result is a distinctive and highly considered brand that brings together scientific efficacy and enviable elegance, creating a refined position within the premium beauty market.
Doctor Shammi
Categories
Beauty
Client
Doctor Shammi
Project
Brand Identity, Website & Brand Book
Services
Branding Web Design Packaging
Year
2025
Doctor Shammi had built a strong reputation for her dermatological expertise, alongside a growing presence in the beauty and aesthetics space. As her beauty offering continued to grow, the brand needed to translate that clinical credibility into a more aspirational and premium identity. With a future product range in development, it also required a distinctive visual language that could extend across packaging, digital and advertising, while maintaining the trust and credibility of its scientific foundation.
Powered by Dermatology.
Content
Built around a bold and assured brandmark, the new identity reflects the precision and structure behind the product formulations. The brand is brought to life through an unexpected palette of rich burgundy, chocolate and pale mushroom pink, creating a sophisticated interplay between clinical precision and contemporary beauty.
Content
A comprehensive brand book provides the foundation for a clear and cohesive system across every touchpoint. The new direction has also been extended into the website and packaging, with the product range launching later in 2026, alongside art direction for the upcoming campaign launch.
The result is a distinctive and highly considered brand that brings together scientific efficacy and enviable elegance, creating a refined position within the premium beauty market.
Content
Content
Doctor Shammi
Categories
Beauty
Client
Doctor Shammi
Project
Brand Identity, Website & Brand Book
Services
Branding Web Design Packaging
Year
2025
Doctor Shammi had built a strong reputation for her dermatological expertise, alongside a growing presence in the beauty and aesthetics space. As her beauty offering continued to grow, the brand needed to translate that clinical credibility into a more aspirational and premium identity. With a future product range in development, it also required a distinctive visual language that could extend across packaging, digital and advertising, while maintaining the trust and credibility of its scientific foundation.
Powered by Dermatology.
Content
Built around a bold and assured brandmark, the new identity reflects the precision and structure behind the product formulations. The brand is brought to life through an unexpected palette of rich burgundy, chocolate and pale mushroom pink, creating a sophisticated interplay between clinical precision and contemporary beauty.
Content
A comprehensive brand book provides the foundation for a clear and cohesive system across every touchpoint. The new direction has also been extended into the website and packaging, with the product range launching later in 2026, alongside art direction for the upcoming campaign launch.
The result is a distinctive and highly considered brand that brings together scientific efficacy and enviable elegance, creating a refined position within the premium beauty market.
Content
Content
Content