Melbourne Gin Company
Categories
Hospitality
Client
Melbourne Gin Company
Project
Brand Expression
Services
Campaign Ideation Brand Book
Year
2024
Melbourne Gin Company is an established and highly regarded brand within Melbourne’s iconic food, wine and hospitality scene. With a strong reputation and deep connection to the city, the opportunity was to further elevate the brand by embracing its quintessentially Melbourne character and translating it into a distinctive, consistent and considered visual expression.
Turning brand strategy
into a visual language.
Partnering with MGC to establish a clear brand strategy, the project focused on translating its strategic foundations into a cohesive visual identity that could extend beyond its existing packaging and into campaigns and communications. The work was captured in a comprehensive brand book, designed to serve as both a strategic reference and a practical creative tool.
Typography, colour, photographic art direction and visual hierarchy came together to establish a sophisticated and flexible design system, defining how MGC should look, feel and behave across different touchpoints.
Photography played a key role in bringing this direction to life, placing MGC’s Melbourne character at the forefront while balancing its expertise and craftsmanship with a more emotive, contemporary expression.
The outcome was a clear direction for future campaigns, supported by a comprehensive brand book that translates the strategy into practical principles for advertising, social, online advertising and broader digital brand communications.
Melbourne Gin Company
Categories
Hospitality
Client
Melbourne Gin Company
Project
Brand Expression
Services
Campaign Ideation Brand Book
Year
2024
Melbourne Gin Company is an established and highly regarded brand within Melbourne’s iconic food, wine and hospitality scene. With a strong reputation and deep connection to the city, the opportunity was to further elevate the brand by embracing its quintessentially Melbourne character and translating it into a distinctive, consistent and considered visual expression.
Turning brand strategy
into a visual language.
Content
Partnering with MGC to establish a clear brand strategy, the project focused on translating its strategic foundations into a cohesive visual identity that could extend beyond its existing packaging and into campaigns and communications. The work was captured in a comprehensive brand book, designed to serve as both a strategic reference and a practical creative tool.
Content
Typography, colour, photographic art direction and visual hierarchy came together to establish a sophisticated and flexible design system, defining how MGC should look, feel and behave across different touchpoints.
Photography played a key role in bringing this direction to life, placing MGC’s Melbourne character at the forefront while balancing its expertise and craftsmanship with a more emotive, contemporary expression.
The outcome was a clear direction for future campaigns, supported by a comprehensive brand book that translates the strategy into practical principles for advertising, social, online advertising and broader digital brand communications.
Content
Content
Melbourne Gin Company
Categories
Hospitality
Client
Melbourne Gin Company
Project
Brand Expression
Services
Campaign Ideation Brand Book
Year
2024
Melbourne Gin Company is an established and highly regarded brand within Melbourne’s iconic food, wine and hospitality scene. With a strong reputation and deep connection to the city, the opportunity was to further elevate the brand by embracing its quintessentially Melbourne character and translating it into a distinctive, consistent and considered visual expression.
Turning brand strategy
into a visual language.
Content
Partnering with MGC to establish a clear brand strategy, the project focused on translating its strategic foundations into a cohesive visual identity that could extend beyond its existing packaging and into campaigns and communications. The work was captured in a comprehensive brand book, designed to serve as both a strategic reference and a practical creative tool.
Content
Typography, colour, photographic art direction and visual hierarchy came together to establish a sophisticated and flexible design system, defining how MGC should look, feel and behave across different touchpoints.
Photography played a key role in bringing this direction to life, placing MGC’s Melbourne character at the forefront while balancing its expertise and craftsmanship with a more emotive, contemporary expression.
The outcome was a clear direction for future campaigns, supported by a comprehensive brand book that translates the strategy into practical principles for advertising, social, online advertising and broader digital brand communications.
Content
Content
Content