MAWDE
Categories
Fashion / Lifestyle
Client
MAWDE
Project
Brand Identity, Website & Social
Services
Branding Art Direction Brand Guidelines Social Media Design
Year
2021
MAWDE is an Australian apparel brand bringing together sport, fashion and everyday comfort. Challenging the conventions of traditional activewear, the brand creates clothing designed to move seamlessly between training, street and loungewear. The opportunity was to build a distinctive identity that balanced performance and fashion, while reflecting MAWDE’s commitment to sustainability, versatility and locally made product.
Make a world of
difference everyday.
A new visual identity was created to capture MAWDE’s confident, unconventional personality. The system combines bold typography, distinctive graphic elements and an expressive visual language to create a brand that feels energetic, contemporary and unmistakably its own.
The identity was supported by comprehensive brand guidelines, website and social media design. The system was then brought to life across brand applications, garment extensions and art direction.
The result is a identity designed to move with MAWDE, giving the brand a distinctive presence across fashion, sport and lifestyle while reinforcing its ambition to make a difference every day.
MAWDE
Categories
Fashion / Lifestyle
Client
MAWDE
Project
Brand Identity, Website & Social
Services
Branding Art Direction Brand Guidelines Social Media Design
Year
2021
MAWDE is an Australian apparel brand bringing together sport, fashion and everyday comfort. Challenging the conventions of traditional activewear, the brand creates clothing designed to move seamlessly between training, street and loungewear. The opportunity was to build a distinctive identity that balanced performance and fashion, while reflecting MAWDE’s commitment to sustainability, versatility and locally made product.
Make a world of
difference everyday.
Content
A new visual identity was created to capture MAWDE’s confident, unconventional personality. The system combines bold typography, distinctive graphic elements and an expressive visual language to create a brand that feels energetic, contemporary and unmistakably its own.
Content
The identity was supported by comprehensive brand guidelines, website and social media design. The system was then brought to life across brand applications, garment extensions and art direction.
The result is a identity designed to move with MAWDE, giving the brand a distinctive presence across fashion, sport and lifestyle while reinforcing its ambition to make a difference every day.
Content
Content
MAWDE
Categories
Fashion / Lifestyle
Client
MAWDE
Project
Brand Identity, Website & Social
Services
Branding Art Direction Brand Guidelines Social Media Design
Year
2021
MAWDE is an Australian apparel brand bringing together sport, fashion and everyday comfort. Challenging the conventions of traditional activewear, the brand creates clothing designed to move seamlessly between training, street and loungewear. The opportunity was to build a distinctive identity that balanced performance and fashion, while reflecting MAWDE’s commitment to sustainability, versatility and locally made product.
Make a world of
difference everyday.
Content
A new visual identity was created to capture MAWDE’s confident, unconventional personality. The system combines bold typography, distinctive graphic elements and an expressive visual language to create a brand that feels energetic, contemporary and unmistakably its own.
Content
The identity was supported by comprehensive brand guidelines, website and social media design. The system was then brought to life across brand applications, garment extensions and art direction.
The result is a identity designed to move with MAWDE, giving the brand a distinctive presence across fashion, sport and lifestyle while reinforcing its ambition to make a difference every day.
Content
Content
Content