SIVV
Categories
AI / Technology
Client
SIVV
Project
Brand Identity Rebrand
Services
Branding Web design Copywriting Naming
Year
2026
Loypal was a customer intelligence platform designed to help businesses identify customers at risk of disengaging, giving them the opportunity to act before those customers were lost. But its name and brand identity made the platform’s purpose difficult to understand, leaving its capabilities and the value it delivered to customers underrepresented.
The challenge was to transform Loypal into a clear, credible and customer-focused brand that communicated the platform’s intelligence and its ability to turn customer data into opportunities for retention and growth.
A brand workshop established the business’s purpose, customer value and future ambition, providing the strategic foundation for the rebrand. This informed a dedicated naming exercise, resulting in SIVV, a new name designed to support a clearer expression of the platform’s offering and value.
The visual identity was developed to express SIVV’s ability to identify valuable customer opportunities and help businesses act on them. A refined, angular wordmark integrates the ‘V’ into the ‘I’, with a subtle funnel-like form symbolising the filtering of customer data to reveal meaningful opportunities. A circular photographic device, inspired by a catchment grid or sieve, extends this idea across the brand system.
