Doctor Shammi
Categories
Beauty
Client
Doctor Shammi
Project
Brand Identity, Website & Brand Book
Services
Branding Web Design Packaging
Year
2025
Doctor Shammi had built a strong reputation for her dermatological expertise, but her growing beauty offering needed to translate that clinical credibility into a more aspirational and premium brand identity. With a future product range in development, the brand also needed to establish a distinctive visual language that could extend across packaging, digital and advertising, while maintaining the trust and credibility of its scientific foundation.
The new identity was built around a bold, assured brandmark that reflects the precision and structure behind the product formulations. The brand is brought to life through an unexpected palette of rich burgundy, chocolate and pale mushroom pink, creating a sophisticated interplay between clinical precision and contemporary beauty.
The identity is supported by a comprehensive brand book, establishing a clear and cohesive system across every touchpoint. The new direction has also been extended into the website and packaging, with the product range launching later in 2026, alongside art direction for the upcoming campaign launch.
