MAWDE
Categories
Fashion / Lifestyle
Client
MAWDE
Project
Brand Identity, Website & Social
Services
Branding Art Direction Brand Guidelines Social Media Design
Year
2021
A new brand identity for MAWDE, an Australian apparel brand bringing together sport, fashion and considered living.
MAWDE set out to challenge the conventions of traditional activewear, creating clothing designed to move seamlessly between sport, street and everyday life. The challenge was to establish a distinctive brand that could balance performance and fashion, while communicating MAWDE’s commitment to sustainability, versatility and locally made product.
MAWDE
Categories
Fashion / Lifestyle
Client
MAWDE
Project
Brand Identity, Website & Social
Services
Branding Art Direction Brand Guidelines Social Media Design
Year
2021
A new brand identity for MAWDE, an Australian apparel brand bringing together sport, fashion and considered living.
MAWDE set out to challenge the conventions of traditional activewear, creating clothing designed to move seamlessly between sport, street and everyday life. The challenge was to establish a distinctive brand that could balance performance and fashion, while communicating MAWDE’s commitment to sustainability, versatility and locally made product.
A new brand identity for MAWDE, an Australian apparel brand bringing together sport, fashion and considered living.
MAWDE set out to challenge the conventions of traditional activewear, creating clothing designed to move seamlessly between sport, street and everyday life. The challenge was to establish a distinctive brand that could balance performance and fashion, while communicating MAWDE’s commitment to sustainability, versatility and locally made product.
Make a world of difference everyday.
Content
Other Asset created a visual identity that captures MAWDE’s confident, unconventional personality. The system combines bold typography, distinctive graphic elements and an expressive visual language to create a brand that feels energetic, contemporary and unmistakably its own.
Other Asset created a visual identity that captures MAWDE’s confident, unconventional personality. The system combines bold typography, distinctive graphic elements and an expressive visual language to create a brand that feels energetic, contemporary and unmistakably its own.
Content
The identity was supported by comprehensive brand guidelines, website and social media design. The system was then brought to life across brand applications, garment extensions and art direction.
The identity was supported by comprehensive brand guidelines, website and social media design. The system was then brought to life across brand applications, garment extensions and art direction.
The result is a identity designed to move with MAWDE, giving the brand a distinctive presence across fashion, sport and lifestyle while reinforcing its ambition to make a difference every day.
The identity was supported by comprehensive brand guidelines, website and social media design. The system was then brought to life across brand applications, garment extensions and art direction.
Other Asset created a visual identity that captures MAWDE’s confident, unconventional personality. The system combines bold typography, distinctive graphic elements and an expressive visual language to create a brand that feels energetic, contemporary and unmistakably its own.
Make a world of difference everyday.
The result is a identity designed to move with MAWDE, giving the brand a distinctive presence across fashion, sport and lifestyle while reinforcing its ambition to make a difference every day.
The result is a identity designed to move with MAWDE, giving the brand a distinctive presence across fashion, sport and lifestyle while reinforcing its ambition to make a difference every day.
Content
Content
Content
Content
